Who wants the iPhone?

[mdlbear]

Why the iPhone won't rock your world

could go on, but you will get the drift. The real significance of the iPhone is the way it illustrates why companies find it hard to innovate. The difficulty stems from a simple, unpalatable fact - namely that radical innovation generally threatens your existing business model. Or, in MBA-speak, it cannibalises your core business.

Slashdot's title is a better summary: Why the Rokr Phone Is An Important Failure