Will Apple's iPhone be an iPhlop?
2006-12-07 11:52 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png)
The Apple phone flop | Perspectives | CNET News.com
There were two things that contributed to the iPod's success -- Apple being the first company to realize that music players were fashion accessories, and being the first company to exploit vendor lock-in with iTunes and, later, the iTunes Music Store. Neither applies in the cell-phone world. We'll see.
Apple, in other words, won't be competing against rather doltish, unstylish companies like the old Compaq. The handset companies move pretty quick and put out new models every few weeks.(From techdirt.com.)
Second, Apple has to face the issue of trust. Music players are fairly easy. Songs come out of memory and must be amplified. With cell phones, consumers care mostly about quality of service. Who, really, doesn't expect a new company to conquer all the static and connection issues with their phones? Granted, Apple will use contract manufacturers to assemble their phones, but designing these phones takes experience and talent. And the cell carriers are far deeper into it here.
So when consumers get to that counter at CompUSA, they will debate buying the Apple phone, and even hold it up for a look. But when they whip out the credit card, they'll probably opt for a Motorola.
There were two things that contributed to the iPod's success -- Apple being the first company to realize that music players were fashion accessories, and being the first company to exploit vendor lock-in with iTunes and, later, the iTunes Music Store. Neither applies in the cell-phone world. We'll see.
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Date: 2006-12-08 05:59 am (UTC)no subject
Date: 2006-12-08 06:42 am (UTC)