The Mandelbear's Musings

... your best bet is to provide a company web site that gives me the information I need, lets me bookmark it, gives me a form I can fill out to perform my transaction, and lets me bookmark that so I can come back to it if I get called away from my desk.

If you make me look for your phone number and call you, I'm going to start out irritated. If I get an answering machine, I'm not going to hang up, compose a coherent message, call back, and leave it. I'm going to get even more irritated, and call the next person up the food chain.

If that person calls me back (after a four day weekend that the company I work for does not celebrate) while I'm in a meeting asking if I really meant to do what I'd left clear instructions about doing, it would help if they call from a phone I can simply call back instead of having to parse their private number out of a message that gets delayed somewhere on my provider's voice mail system. And if I get another answering machine when I call them back...

I'm just saying.